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| 1. | Start Up |
| | Handpicked team; Core group of employees |
| | Employees have strong sense of ownership and similar motivations |
| | Information flows quickly and freely |
| | Hands-on Leader |
| 2. | Rapid Growth |
| | Scaling fast: Management can no longer personally choose team members |
| | Employees have different motivations |
| | Compartmentalization begins |
| | More information must flow through more people |
| | Individual contributors asked to be managers |
| | Leader forced to put in management layers |
| 3. | Maturity |
| | Organizational process is highly developed and sustainable |
| | Strong Leadership attracts high-level employees |
| | Growth no longer threatens organizational stability |
| | Management structures create high employee retention |
| | High need for increased innovative thinking and creativity |
| 4. | Sustainable Business |
| | Organizational processes are put in place |
| | Diverse skills and motivations |
| | Entrepreneur types no longer the only workforce joining the organization |
| | Interdependency among many units and functions |